Her name is Lauren Barley and she is one of those fantastic people that works hard in the background to promote the music from bands and record lables such as Neurot, Southern Lord and Ipecac to a world wide audience. And she is a great old friend of this podcast!
Lauren Barley is a PR-specialist and runs Rarley Unable in London and she has provided Heavy Underground with some of the biggest bands and musicians in the undergroundscene for many years. Steve Von Till, Uniform, Earth, Palms and Tomahawk are just some of the stuff she has set up for Heavy Underground.
Magnus and Lauren have been doing business since early 2012 and finally get to talk about her career, how she got into music, how she started her company, the secrets of promoting a band successfully, the changes in the music industry and music media over the years and what bands she will promote this fall. And you also get some advice if you are a band looking for help with promotion.
And you will hear the amazing story about how she was one of few who knew about and worked with the promotion of Neurosis surprise comeback album “An undying love for a burning world” that was released this year.
So get the secrets from behind the scenes in this special international edition of the Heavy Underground Podcast.
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