Just ahead of "Tahoe Week", where we'll meet in person, I chat with Open Fuel co-founder Zach Hauer about marketing an outdoor brand in today's business and media landscape. We chat about AI, ROI, high carb slushies, plogging and how in the end this all has to make sense.

LINKS

Brought to you by Electric Cable Car - your trail and mountain news!

Podden och tillhörande omslagsbild på den här sidan tillhör Electric Cable Car / Mathias Eichler. Innehållet i podden är skapat av Electric Cable Car / Mathias Eichler och inte av, eller tillsammans med, Poddtoppen.