Recently I was thinking of an old business friend for a potential speaking opportunity when I realized something: I hadn't "seen" them online in a while. Which isn't uncommon on social media with algorithms that are always changing. But when I looked them up, I found that they were doing something completely different with their business.
This happens more than you think. (Hello, 2020.) If you're pivoting your business or have shifted it already, you need to make sure your speaking strategy can sustain the change.
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