Today, I'm answering a question from a listener who has multiple offers within her business already but is stuck on what to launch next. As her current offers are at a lower price point, she's questioning if the next product should be positioned at a higher price point. In this episode, I'm sharing my suggestions for her next steps.
- How evaluating your business to take stock of where you're at will help you to understand what gaps exist in your offer suite. - Why getting really specific on the problem your offer is trying to solve, or transformation they're seeking, will help you to create the next offer that your audience needs. - The importance of researching your audience before you launch your offer. - Why launching your idea first will give you so much information on whether people will *actually* buy it—before you put everything into creating something that doesn't sell.
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