On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Ben Guttmann discuss how we may be making our messaging unnecessarily complicated for our audience and how to address that.
Ben Guttmann and I cover these points and more:
How we experience fluency in messaging as consumers;
The difference between complicated and complex;
Five design principles to achieve the goal of fluent messaging; and
Focusing on benefits, not features, to resonate with an audience.
Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!
If you enjoyed this episode, post it in your stories and tag me @kelly.l.campbell. And don’t forget to follow, rate, and review the podcast wherever you listen.
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