What if your job posting was designed to push the wrong people away?
In this Fan Favorite episode, Cameron Herold sits down with Tod Melnyk, former second in command at Martell Media and now its CEO, to revisit one of the show’s most candid conversations on hiring and culture.
Tod went from 18 years at Labatt Breweries to running the business behind Dan Martell’s brand. He shares how Martell Media hires, why culture beats experience, and how to say no to a visionary CEO.
Listen now.
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Timestamped Highlights
00:00 The Polarizing Job Posting
04:33 From Labatt Breweries to Entrepreneurship
07:29 Inside Martell Media’s Interview Process
11:21 “You Had Me at the First Slide”
14:36 The Three Core Values
21:09 Hiring Gen Z for Culture Fit
25:03 The Media Engine and the Revenue Engine
28:17 Saying No to a Visionary CEO
38:13 “Show Me Your Calendar and Your Bank Account”
45:09 Advice to His Younger Self
About the Guest
Tod Melnyk is CEO of Martell Media and AI Venture Studio. At the time of this recording, he was second in command to Dan Martell, running the business behind Dan’s media brand and revenue. He spent 18 years at Labatt Breweries, rising from sales rep to regional director. He then invested in and built craft breweries and ran operations for a European car service business.
Mentioned Resources
Dan Martell
Buy Back Your Time
Labatt
EOS Worldwide
Predictive Index
Starbucks
HeyGen
Lime
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