When dietitians think about marketing their private practice, it’s easy to assume they need to be on more platforms, create better content, or figure out the latest algorithm. But sometimes the real issue is much simpler: the right people aren’t seeing your work often enough.
In this episode, Libby breaks down a simple three-part visibility framework: Where are people seeing you? How often are they seeing you? And what are they learning about you? She explains why visibility doesn’t have to mean social media, why consistency matters more than being everywhere, and how a clear, repeated message can help you become easier to find, understand, and remember.
You'll learn how to choose the right visibility channels, stay consistent long enough to evaluate what’s working, and make sure your message is clear enough to build recognition and trust over time.
🔑 Key Takeaways:
What visibility actually means for a private practice
The three questions that make up the visibility framework
How to choose the right channels for reaching your ideal clients
Why visibility doesn’t have to mean social media
How consistency and repetition help people remember you
Why changing your strategy too often can prevent you from seeing results
How a clear message can turn visibility into recognition
Why you don’t need to be everywhere to grow your practice
How to choose two visibility channels for the next 30 days
How to evaluate whether the right people are seeing and responding to your message
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