203. Social Media That Works for Your Food Brand...and for YOU

Whether you love being on camera or would rather stay behind the scenes, there are ways to show up on social that feel true to your brand and to YOU!

Before you ask what you should post, there's a bigger question to answer: What do you need social media to do for your brand and your business?

In this episode, Katie and Clint talk with Anna Brekken, founder of Picnic Studio and a social media manager for food and beverage brands, about using social media as a way to bring your brand strategy to life.

When you connect your social back to your goals and also keep it feeling social versus forced, social media can become less about feeding the content machine and more about supporting the business you're building.

In this episode, you'll hear:

• Why your social media goals should come from your broader business, brand, and strategy
• The difference between founder-led content and "building in public"
• Ways to show up without always having your face on camera
• Why follower count alone doesn't tell you whether your social media is working
• What Anna looks for when reviewing a food brand's social media profile
• Key things you want to have on your social page to drive engagement and sales
• How collaborations can help extend your reach and support retail relationships
• The value of repurposing content

The goal isn't to do what every other brand is doing. It's to know what you want social media to accomplish and find an approach that works for your food business.

Want more help thinking strategically about your brand? Resources:

>>> Get your FREE Brand Checkup Scorecard HERE!

>>> Subscribe HERE to Katie's weekly email for one brand insight story + three practical ways to apply it each week.

>>> Find Anna Brekken:  Picnic Studio Website & Instagram

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Have a great week and see you next Wednesday. Let's go shake up shopping carts! 

Katie & Clint