Episode 639 of the Sports Media Podcast with Richard Deitsch features Jon Lewis, founder and editor of Sports Media Watch. In this podcast, we discuss the final combined viewing on FOX + Telemundo for USA-Belgium (50.1 million viewers) and Mexico-England (46.7 million); what those numbers mean; CNBC's Alex Sherman reporting that Netflix, Disney and YouTube are interested in challenging Fox for the U.S. broadcast rights to the 2030 and 2034 World Cup; FIFA alerting media companies during preliminary talks that English- and Spanish-language U.S. rights will likely be sold together; the performative people return with Caitlin Clark; WNBA viewership; Wichita being selected as one of two host cities for the newly expanded opening round of the 2027 and 2028 NCAA men’s basketball tournaments; what could replace MLB inventory in 2027 in the event there is a lockout, and more. You can subscribe to this podcast on Apple Podcasts, Spotify and more.

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