How to build a website roadmap for 2027 (with Prismic)

Nathalia Gaspar was nervous about giving her website to AI. Would it break everything? Would it cost her job? Now it builds a page 6 times faster than she can, and she's building a 2027 website roadmap live so you can plan yours.Nathalia, web strategist at Prismic, scores her own site on five questions, then sorts every idea into quick wins, big bets, fill-ins, and not now. She covers the three shifts she's planning around (AI search, speed, and personalisation) and how Prismic uses AI and MCP to build and update its own pages, with a human approving everything before it goes live.Samuel Horn af Rantzien and Oluwatosin (Tosin) Adelowo join for the Q&A. They get into who owns the website when five teams disagree, how to keep a human in the loop, how to prove the ROI of AI automation, and where AI still isn't the right tool.+Prismic is offering a free AI search gap analysis: https://prismic.io/lp/tmm-ai-discoverability-scorecard?utm_source=TMM&utm_medium=digital_partner&utm_campaign=TMMxprismic+0:00 Intro2:15 How to create a website roadmap: what we're covering3:30 Where is your website today?6:43 AI search: the new front door for your website8:22 Speed and personalisation in 20279:46 How Prismic uses AI and MCP to run its website13:32 The autonomous website plan16:24 Set your website goals and audience17:35 Pages, content engine and measurement19:56 Prioritise ideas: quick wins and big bets24:38 Q&A with Samuel and Tosin26:02 Who owns the website when teams disagree?29:20 Is it safe to let AI edit your website?38:18 How to prove the ROI of AI automation44:37 Where not to use AI53:54 The one thing to do first+Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.com+Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9+The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.Exposure Ninja + Cambridge Marketing College + Frontify + Planable + Wistia + Prismic