Since launching in 2019, Baina has taken the humble towel from a utilitarian textile to a must-have design product with a cult following, including A-list celebrities like Cindy Crawford and Dakota Fanning.
Even if you don’t know Baina by name, we bet you’ve spotted their checkerboard towels at your local beach, or in some of your favourite bathroom inspo photos.
In this episode, founders and childhood best friends Bailey Meredith and Anna Fahey share how they used their backgrounds in the fashion industry to elevate the everyday ritual of bathing in their bestselling designs!
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