Future Skills
40: Seth Godin - On the Future of Marketing and Business
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40: Seth Godin - On the Future of Marketing and Business

We talk to Seth Godin, who is a serial entrepreneur, author, and one of the world’s biggest experts on marketing.

Three big takeaways:

1) Start a blog. It’s a great creative medium. Everyone should engage in a creative medium as a long-term investment into their career and personal development.

2) All major industries become rebundled—that is, they become changed from the ground up— about every 10 to 20 years.

And finally:

3) Marketing is about creating stories that spread and drive change.

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