Creating Brand Brilliance with Mission-Driven Marketing: From The New York Times to Amazon

Today on the Marketing Scoop Podcast, the talented Sabena Gupta, campaign lead for Alexa at Amazon and former Director of Brand Strategy & Marketing at The New York Times, joins us to discuss how to build a trustworthy brand.

You'll hear how Sabena helped formulate the award-winning New York Times marketing campaigns such as "The Truth Is Hard" and "The Truth Has A Voice," which aired during the 2017 Oscars and Golden Globes, respectively. 

Plus, she explains the importance of mission-driven marketing and effective communication, and how she landed a spot on the prestigious Forbes 30 Under 30 list. Listen in. 

Guest, Sabena Gupta

https://www.linkedin.com/in/sabenagupta/ 

https://www.sabenagupta.com/

Host, Laura Morelli

https://au.linkedin.com/in/laura-morelli-74010a68

https://twitter.com/lauramorellii

Links mentioned:

• The New York Times - https://www.nytimes.com/ 
• Amazon Alexa - https://developer.amazon.com/en-US/alexa 
• Truth Campaign - https://youtu.be/gY0Fdz350GE  
• Forbes 30 Under 30 - https://www.forbes.com/profile/sabena-gupta/#497f8691224d 
• AdAge 40 Under 40 - https://adage.com/article/special-report-40-under-40/ad-ages-list-40-people-under-age-40-shaping-marketing-media-and-agency-industries/2193906 
• Jonathan Mildenhall - https://www.linkedin.com/in/mildenhall/ 
• 21st Century Brand - https://twentyfirstcenturybrand.com/