Enterprise marketing teams struggle with AI implementation at scale. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, explains how AI transforms marketing operations across global B2B and B2C segments. He outlines Adobe's three-pillar framework for AI adoption: delivering personalized experiences, measuring performance with advanced analytics, and building foundational marketing technology tools. Brown also identifies the limitations of AI in forward-looking projections and emphasizes the importance of human judgment in strategic decision-making.

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