In 2006 I ran the first of many Teleseminar Secrets Challenges. Those challenges changed the lives of thousands of people but more importantly we created a movement of people making money through making connections. The old 3M sequence was market, message, and media but that model no longer works. You’re not looking to identify or create a market any longer. No, in this day and age you have to create a movement. You have to engage and connect people so that they feel as if they are part of a community working toward a goal.
Which is why the new 3M sequence looks something like this: Movement, monetization, and media. Without creating or inspiring movement, you are setting your business up to fail.
Listen in to review these three key insights:
- What the old 3M sequence is and how the new 3M makes it obsolete.
- Why creating your movement makes it the most important of the 3Ms.
- How to launch your own marketing movement, step-by-step.
So if you were to create your own movement, how would it be structured?
In This Episode:
[01:31] - Welcome back to the weekly podcast devoted to coaches and consultants.
[04:24] - Learn the three key insights being reviewed in this episode.
[06:21] - It’s 2006 and the first Teleseminar Secrets (TSS) Challenge is in full swing.
[09:18] - Why the TSS Challenge changed so many lives. Learn the old 3M sequence.
[10:30] - Alex shares the new 3Ms: Movement, Monetization, and Media.
[11:59] - Why creating your movement is the most important of the three.
[14:24] - How do you develop a movement?
- Name it.
- Design it.
- Test it.
- Maintain it.
- Do what it takes to “become” it.
[16:40] - If Alex were to have a “succeed” movement, he’d start with…
[19:36] - … and it would end with rewards and acknowledgement.
[23:34] - How long the missions/challenges last.
[24:26] - The Alexism is, “In physics, nothing happens until something moves. In sales and marketing, nothing happens until someone moves.”
[25:12] - Hear a quick review of the key insights in this episode:
- What the old 3M sequence is and how the new 3M makes it obsolete.
- Why creating your movement makes it the most important of the 3Ms.
- How to launch your own marketing movement, step-by-step.
[27:05] - If you’ve already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven’t, though, please use that Aha! moment as your review for the show at this link!
[28:32] - In honor of this episode, Alex gives listeners a final gift. You can get a 30-day free test drive of Kartra.
Links and Resources:
Alex Mandossian
Alex Mandossian Fan on Facebook
Alex’s Friday Live events
MarketingOnline.com
Marketing Online 4-Part Video Training Series
Alex Mandossian on YouTube
Alexisms by Alex Mandossian
All Selling Aside on iTunes
The First Follower Video
Editing and show notes for All Selling Aside by Pro Podcast Solutions.
