Amy Burstyn-Fritz Talks Mise-en-scène and Vignette

Amy Burstyn-Fritz | Misette (click image for more info.)

In this episode of 10,000 Hours by Dr. Lara Devgan, Dr. Lara Devgan sits down with Amy Burstyn-Fritz, founder of the NYC-based food brand Misette, to talk about building a modern hospitality company in one of the most competitive cities in the world. Amy breaks down how Misette grew out of a desire to elevate everyday dining through design-forward tableware and thoughtful hosting essentials, turning a simple idea about “how people gather” into a full-fledged brand. The conversation leans into the reality of NYC entrepreneurship—fast timelines, high standards, and the constant pressure to stand out in a market where taste is everything.

They also get into what it actually looks like to be a female founder in New York right now: the balancing act between creative vision and operational grind, fundraising realities, and building credibility in industries that still tend to underestimate women-led consumer brands. Dr. Devgan and Amy connect over the overlap between beauty, lifestyle, and hospitality—how aesthetics aren’t superficial, but part of how people experience care, identity, and connection in daily life.

10,000 Hours by Dr. Lara Devgan x Amy Burstin-Fritz