In this episode, Amy Will sits down with Greer Hiltabidle, founder of Butter Girl NYC, to talk about how a personal obsession with food turned into a fast-growing brand. What started as making butter at home quickly evolved into a distinct voice and presence online, long before scaling into a full product business.
Greer shares how she built Butter Girl NYC from the ground up, using content, consistency, and instinct to grow an audience and shape a brand around something simple. The conversation covers building before having everything figured out, navigating early stages without a clear roadmap, and what it actually looks like to turn an idea into something real.
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