On self-promotion, authentic marketing, and finding your own way to be visible as a therapist.
Anxiety is as old as humankind. Maybe that's why every person has a different definition of the uneasy state that derails our thoughts or actions.
Time to connect with an expert. Noelle McWard Aquino, LCSW, is a Chicago-based therapist and soon-to-be major TED Talk alum. She has three decades of experience supporting clients with anxiety and is the bestselling author of Anxiety Unpacked: Discover Your Type and Recover Your Peace.
Now, Noelle is navigating the excitement and vulnerability of her TED Talk hitting the main TED channel. "The thing that's most uncomfortable for me is anything that feels like self-promotion. I'm not somebody who loves being front and center."
In this episode:
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The vulnerability of therapist self-promotion
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Authentic marketing for mental health professionals
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Introversion, extroversion, and professional identity
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Connection over conversion
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Understanding anxiety differently
What feels like uncomfortable exposure for one person (Noelle) may be another person's jam (Sarah). But they share the same desire: to be known in their authenticity and to feel safe doing so.
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This is a journey of self-discovery and leadership mastery, where you'll not only enhance your leadership skills but also forge meaningful connections with fellow therapists who are committed to their own growth and the betterment of the therapy field. Apply now!
Thank you to The Therapist Network for sponsoring the show!
The Therapist Network is a global community built by and for therapists. You'll find live consult groups, an ever-growing library of workshops and courses, plus a community that really sees you. Sarah's group, Tending to the Wounded Healer, meets every other Monday from 1–2pm CT, and it's a space to explore the intersection of your lived experience and your clinical work.
So if you want to feel more supported and less alone, visit TheTherapist.Network—or join Sarah's group directly at tinyurl.com/HealerConsultTTN.
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