A few weeks back, on LinkedIn and Instagram, I asked whether anyone had questions about branding, naming, or other topics I might be able to speak to. My plan was to do a Q&A episode—and this is it.

On this episode, I answer questions from branding professionals and others about branding, naming, and book publishing. Here's a sample of what was asked:

  • How do you manage clients wanting to wordsmith your brand strategy work?
  • What guidance should you give clients to help them implement your recommended brand strategy?
  • How do you maintain brand consistency when people at your company won't use design templates?
  • What is the current state of AI in naming?
  • How can you attract new clients if you can't show your work online due to an NDA?
  • Can you walk through the book publishing process?

Here are links to a few things mentioned during the episode:

Thanks to everyone for your questions. If you have questions that I didn't answer, please reach out—maybe I'll do another one of these episodes at some point.

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How Brands Are Built

The Q&A episode

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