IKEA is closing three of its small-format plan and order stores in Washington, D.C., Maryland, and Virginia, including a Georgetown location that opened less than a year ago. The closures come as IKEA reevaluates its U.S. footprint while continuing to invest in home delivery, pickup services, and digital channels.
After years of positioning smaller stores as a way to reach more customers, is IKEA discovering that its traditional big-box experience is harder to replicate than expected? Chris Walton and Richard McKenzie break down the logistical challenges of the plan and order concept and whether these closures signal a bigger problem for IKEA's small-format strategy.
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