Ann Taylor is making a major push to reinvent its brand through Substack, storytelling, and a new fall fashion blitz.
Chris Walton and Joe Laszlo, Head of Content & Insights, U.S. at Shoptalk, discuss whether the strategy can help Ann Taylor reconnect with modern consumers and what other legacy retail brands can learn from moving beyond traditional advertising to build deeper relationships with their audiences.
▶️ Watch the full Fast Five episode here: https://youtu.be/Di1g7tZTEmI
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