You're Not Losing Jobs Because of Your Price

Why do contractors lose jobs on price? And when a customer says your estimate is "too expensive," is price really the problem? In this episode, Dominic Rubino sits down with entrepreneur, contractor, and business coach Adam Sylvester to break down one of the biggest challenges facing contractors and home-service business owners: losing deals because of price. The surprising reality? You shouldn't expect to win every job. Dominic and Adam discuss why your close rate matters, how to think about gross profit on every project, and why discounting a job can quickly erase the profit you were hoping to make. They also explore the bigger sales question: what happens before you present the price? If prospects consistently tell you that you're too expensive, the answer isn't automatically to lower your prices. Your marketing, qualification process, sales conversation, customer expectations, and understanding of the homeowner's real motivation can all influence whether a prospect sees the value behind your number. In this episode, you'll learn: • Why a 100% close rate may be a warning sign • How to think about gross profit on every job • Why seemingly small discounts can have a major impact on net profit • Why hearing "no" is part of running a profitable contracting business • How your sales conversation affects price objections • Why contractors need to understand the customer's deeper motivation • When walking away from a job may be the better business decision If you run a construction, contracting, or home-service business and constantly hear "your price is too high," this conversation will help you look beyond the number and identify what may actually be costing you the sale. Subscribe for more practical conversations about building a profitable, scalable contracting business. More about Adam Silvester: Instagram: https://www.instagram.com/adamsylvester/ Website: https://www.adamsylvester.com/ Youtube: https://www.youtube.com/@Jobber Also check out: Cabinet Maker Profit System: https://www.cabinetmakerprofitsystem.com Profit Toolbelt: https://www.profittoolbelt.com/ Contractor Wealth System: https://www.contractorwealthsystem.com/ DON'T FORGET TO SUBSCRIBE: @Cabinetmakerprofitsystemcom @profittoolbelt4527 #CabinetMakerProfitSystem #ProfitToolBelt #DominicRubino #CabinetMaker #CabinetShop #ArchitecturalMillwork #Millwork #Woodwork #WoodworkingBusiness #BusinessOwner #Entrepreneur #Leadership #TeamLeadership #BusinessSystems #BusinessFinance #Profitability #CashFlow #JobCosting #Efficiency #ShopManagement #ManufacturingLeadership #ContinuousImprovement #LeanManufacturing #ContractorBusiness #ConstructionBusiness #Estimating #AWI #AWMAC #NKBA #CMA #Adam Silvester