Pink Friday isn't about having the biggest sale. It's about giving shoppers a reason to choose small businesses first.
So how do you make Pink Friday work for your boutique without sacrificing your profit?
Ashley Alderson and Sara Burks break down Pink Friday, the movement helping small businesses get shoppers through their doors and onto their websites before the big-box retailers take center stage.
You'll learn:
How to organize a boutique crawl and collaborate with local businesses
Creative online event ideas, giveaways, scavenger hunts, and live sales
How to turn holiday shoppers into loyal, year-round customers
How to plan ahead for a holiday season with more profit and more peace
Pink Friday is about supporting small first, building community over competition, and reminding shoppers why independent businesses matter. Participation is free, and retailers can access resources to help plan and promote their events. Ready to participate?
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