Host Sima Vasa talks to Sascha Eder, Co-Founder and CEO of NewtonX, about why he built the company around quality instead of speed or price, and how nine years of holding that line shaped its research model. Sascha also unpacks NewtonX’s new synthetic personas for B2B research, and the lesson from his own team that’s cost him the most whenever he’s ignored it.
KEY TAKEAWAYS
00:00 Introduction. 01:53 Sascha’s path from pro track and field to founding NewtonX. 04:48 The value proposition that keeps NewtonX’s expert network coming back. 09:12 Entering the research industry without a background became NewtonX’s biggest advantage. 13:28 Why NewtonX chose quality over speed, and speed over price. 17:18 NewtonX’s take on the synthetic data debate splitting the industry. 21:11 The founder mistake Sascha Eder says costs the most, always.
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