Everyone's hair is unique, but even the most high-end brands on the market are produced with
a mass mindset, paying little to no attention to the many variables that contribute to hair and
scalp health. The result? Products that work for everyone but in the end benefit no one.
Prose is poised to make this outdated approach obsolete with custom hair care products that
are the result of years of meticulous testing and development, overseen by a veteran team of
some of the industry's most brilliant, forward-thinking minds, and that marry the best of nature
with the latest in technological advancements. In the world of Prose, there is no "one size fits
most." Each product is specifically tailored to a client's ever-evolving needs and
concerns, and is made-to-order by an in-house team in the Prose Lab.
The Prose Portfolio
This breakthrough line currently offers three products: a Shampoo, a Conditioner, and a Hair
Mask, each of which is created utilizing Prose's unique portfolio of 76 (and counting) natural
active ingredients that are cruelty-and-additive free. In addition to industry favorites, like argan
and coconut oils, Prose has incorporated several unexpected ingredients into their formulas, like
cannabidiol (CBD) and hyaluronic acid, which are rarely found in hair care but have proven
results in other beauty and wellness categories. As an added touch, Prose has an exclusive
collection of seven fragrances which were developed with legendary nose Karine
Dubreuil-Sereni, who has created fragrances for brands such as Yves Saint Laurent, Guerlain,
Lanvin, and Gucci.
Synergistic Service
The Prose experience is about choices. Each client completes a consultation online and
receives a unique formula out of over 50 billion possible outcomes. The key is the Prose
proprietary algorithm that takes into account 85 different data points, including current hair and
scalp conditions, lifestyle habits (like how he/she diets and exercises), geographic location, as
well as a variety of personal preferences, including vegan or gluten-free. As a finishing touch,
clients can select a fragrance, or opt for fragrance-free. Each product is then made to order at
the Prose Lab and delivered straight to the client's door within six days of when the consultation
was completed. As the client relationship is an ever-evolving one, the Prose team works
continuously on improving each custom formula over time, adjusting as needed with
environmental and seasonal changes, and constantly incorporating consumer feedback into
real-time ingredient improvements and technological advancements.
Designed in France, Made in New York
Prose was founded by a team of industry leaders with deep roots in France's storied history of
beauty excellence, as well as a strong passion for the fast-paced, innovative energy of
America's tech boom. The brand lives at the intersection of these two worlds, where
personalized service and unparalleled heritage meet cutting edge science.
