Naming your business can be one of the first big stumbling blocks you face when you start your business. Some people deliberate for months or even years, waiting for the perfect business name. But I always believe it’s better done than perfect! It’s much more important for you to step into your life’s work in loving service of new families, then to seek perfection. There are two kinds of business names I really love; they are super simple and oh-so-quick leaving you to get on with the important stuff…making a difference in the lives of newborn mothers.

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