Inside the ICE House
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Episode 563: Genius Sports CEO Mark Locke on Prediction Markets and the Data Behind the Game

Inside the ICE House
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Genius Sports supplies official data to sportsbooks, market makers, and prediction markets fighting for the same customers. CEO Mark Locke goes Inside the ICE House to discuss why regulation will evolve while demand for wagering endures. He explains why official league data is becoming the standard for settlement and what drove the launch of Prediction.com. Locke also shares how partnerships with Chris Paul and the NFL are bringing AI-powered data to fans.

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