The "Capsule Blog" Strategy: How To Get Health Coaching Clients with Blogging

AI is everywhere. Anyone can ask ChatGPT a health question and get an answer in two seconds. So why would a health coach bother writing a blog post?

Because a blog that's built to convert clients is a completely different thing from the content your audience is already drowning in, and Jana Osofsky has spent years figuring out exactly how to build one.

Jana joins Michelle to talk about the capsule blog: a library of 12 to 20 intentionally chosen posts built around what your potential clients need to hear before they're ready to say yes to your offer.

They get into why most coaches are writing the wrong things entirely, how to use AI without having your blog sound like everyone else's, and why "you're not a blogger, you're a coach with a blog" might be the most important reframe for any growing health coaches.

Jana and Michelle are also teaching a free live training on June 18th on exactly how to build your capsule blog and use it to sign clients on repeat. Register at https://HealthCoachPower.com/Blogging

Connect with Michelle:
📘 Facebook group: https://HealthCoachPowerCommunity.com
💻 Website: https://HealthCoachPower.com
📸 Instagram: https://www.instagram.com/HealthCoachPowerCommunity/

Connect with Jana:
💻 Website: https://janaomedia.com/