What happens when a CEO with a young family decides to ride 2,000 miles from Mexico to Canada in 13 days to serve families he's never met?
Matt King is the CEO of GoBundance, a mastermind for entrepreneurial men, and a dad to three young kids. He wasn't a cyclist. Five and a half months ago, he had never ridden more than 10 miles on a bike. Then he stood on a stage in November and announced he was going to ride 2,000 miles from Mexico to Canada in May to raise $1 million for families along the route. He told everyone before he told his wife. Before he had ever trained. Before he even owned the right bike.
In this conversation with Jon, Matt opens up about why he's doing this, what it's teaching him about fatherhood, service, and modeling hard things for his kids, and what he's learned about himself along the way. He talks about the morning he quit at 3:30 a.m. in the middle of a training ride. The $100,000 donation that stopped him in the middle of a 150-mile day. The families he's already helped before the ride has even started. And why he believes the world doesn't give you permission to do meaningful things. You have to give it to yourself.
The ride starts May 27th. As of recording, Matt has already raised over $481,000. Every dollar goes directly to families along the route.
In This Interview:
→ Why Matt chose a bike instead of a car or plane to find families who need help
→ The morning he quit at 3:30 a.m. and what got him back on the bike
→ How GoBundance members are deploying as "secret agents" into cities along the route to find stories
→ Why his five-year-old son is his biggest fan and what that's taught him about modeling
→ The difference between living a legacy and leaving one
→ Why he tracks "return on joy" instead of return on investment
→ The role David Osborne played in shaping who Matt has become
→ How to handle the doubt, fatigue, and criticism that comes when you commit to something hard
→ Why oversharing might be costing you, and how to use your intuition to know what to share → The conversation he has with himself when he wants to quit (and the framework that gets him through)
Next Step:
The ride starts May 27th. You can follow the journey, sign up to ride with Matt at any point along the route, nominate a family who needs help, or donate to the mission at the link below. If this story moved you, the simplest thing you can do is share it with one dad who needs to hear it.
Back the Ride: gobundance.com/theride
