A new global study by IBM found that 61% of CPGs and retailers are purposefully aligning sustainability and operational goals: 77% said sustainability investments will accelerate business growth. Luq Niazi, a global managing partner at IBM Consulting, talks about how companies are allocating resources for sustainability, and how to communicate your efforts to consumers without greenwashing.

The post Retailers’ Real Appetite for Sustainability appeared first on Multichannel Merchant.

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