Alex Shuford is the CEO of Rock House Designer Brands, a portfolio of companies that includes Century, Hancock & Moore and Hickory Chair. Shuford is the ultimate furniture business insider and a podcast regular—every year he joins the show to share his take on the state of the design industry. This time he spoke with host Dennis Scully about why young designers should take psychology courses, why he thinks pricing will stabilize by next year, and how AI helped Rock House launch a new brand.
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