In this episode of Cybersecurity Briefing, Alan interviews Adam Pierno, chief strategy officer at Santy, and author of “Under Think It,” a new book that operates as a marketing strategy guidebook for everyone. He set off on this journey as author out of his frustration that no book like this existed for agency strategists or planners. Adam has risen up from companies and agencies, such as Hill Holiday and JWT, to build a portfolio of experience that includes production artist, art director, and creative director. His clients have included Bona, Delta Air Lines, Domino's Pizza, Dunkin' Donuts, Harvest Snaps, Mercedes-Benz, Pocky, and Verizon.

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