What happens when you build a record label around a single idea—and commit to it for years?

This week I'm joined by Spencer Zahn, founder of Sudden Quarterly, one of the most thoughtfully designed new labels I've come across.

🚨 Presented by HELLBENDER VINYL - http://hellbendervinyl.com

Every year follows a different creative theme. Every release is visually connected. Every record is a brand-new collaboration between artists who have never made an album together before.

We dive deep into why constraints can actually create more freedom, how Spencer plans years in advance, the challenge of balancing artistic vision with sustainability, and why he believes record labels should be experiences—not just distribution companies.

SUDDEN QUARTERLY: https://suddenquarterly.com/

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