In this episode, I share a simple exercise for reverse engineering the last few records you discovered — and using those discoveries to rethink how you promote your own releases.
We talk about the weird and unpredictable ways music finds us, why there probably isn’t one perfect marketing strategy, and why effective promotion is really a combination of low-stakes, mid-stakes and high-stakes actions happening at the same time.
Instead of searching for the one big promotional win, maybe the goal is simply to give your music as many opportunities as possible to bump into the right people.
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