What if one of the biggest opportunities in consumer products is hiding in a category most people don’t even want to talk about?
On today’s episode, we welcome Sam Nebel, Co-Founder, Chief Commercial Officer — and King of All Wipes — at goodwipes, the bold personal hygiene brand changing the way people think about one of the most basic routines in our lives. Sam and his team have taken flushable wipes from an overlooked category and made them fun, culturally relevant, and increasingly mainstream, with goodwipes now sold at major retailers including Target, Walmart, and Kroger.
In this episode, Sam shares how goodwipes is challenging the status quo in personal hygiene, what makes a wipe actually flushable, and why “butt health” may be the next frontier of wellness. We also get into what it really takes to win in CPG — from retail velocity, category analytics, manufacturing, and supply chain to building a company in the field instead of behind a laptop. Plus, Sam shares why “team > founder,” how his philosophy of “have fun and get sh*t done” shapes the culture, and what brands can learn from goodwipes’ unexpected collaborations with OLIPOP and Liquid Death.
If you’re interested in entrepreneurship, CPG, retail, brand building, consumer behavior, or how to turn an overlooked category into a brand people actually want to talk about — this one’s for you. Tune in now on The Kara Goldin Show. 🎧
Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @KaraGoldin on all networks.
To learn more about Sam Nebel and goodwipes:
https://www.goodwipes.com/
https://www.instagram.com/sammarcus1forever/
https://www.linkedin.com/in/kingofwipes/
https://www.instagram.com/goodwipes/
https://www.linkedin.com/company/goodwipes/
https://www.tiktok.com/@goodwipes
https://www.facebook.com/goodwipes
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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/906
