Alfredo Lewis joins the podcast to discuss what it really takes to build a beauty brand from the ground up. Drawing on years of experience as a renowned hairstylist and his time developing products at L'Oréal, Alfredo shares the lessons that shaped his entrepreneurial journey. We explore the science behind color fading, the challenges of creating products that maintain vibrant, long-lasting color, and how Alfredo approached developing solutions that deliver lasting results. Whether you're passionate about hair, curious about product development, or dreaming of launching your own brand, this conversation offers practical insights into innovation, education, and building a business with purpose.

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