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Pilates is exploding with Gen Z and millennials, but the winners won’t be the quiet studios. We sit down with Sarah Luna, CEO of Pilates Addiction, to unpack how she’s building a boutique fitness franchise from the ground up and what it really takes to scale. Sarah shares how her path through instruction, studio operations, franchise sales, and executive leadership shapes the playbook: protect the customer experience, standardize the operating system, and pick operators who can lead teams. We also get specific about the concept itself, from class formats and programming philosophy to the energizing role of music, lighting, and choreography. A big part of the conversation is the unit model. Sarah explains the real estate strategy behind a compact Pilates studio footprint, why grocery-anchored centers matter for member convenience, and how co-tenancy and walk-by traffic support repeat visits.

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