The PRINTING United Expo Power Hour turns its focus to apparel, promotional products, and branded merchandise, with a conversation about convergence, community, education, supply chain challenges, new revenue opportunities, and how printers can expand the products and services they offer customers.
Deborah Corn and co-host Ashley Roberts are joined by Cassie Green to discuss the apparel decorating community, opportunities for printers moving into apparel, and the hands-on education, technology, techniques, and applications attendees can experience in the Apparel Zone at PRINTING United Expo.
Andy Cohen shares how the ASI Pavilion at PRINTING United Expo brings print and promotional products together, giving printers an opportunity to connect with promotional product suppliers, explore branded merchandise, and learn how they can expand existing customer relationships by offering more of the products their customers are already buying.
Denise Gustavson highlights PRINTING United Expo education focused on apparel and promotional products, including direct-to-film printing, print-on-demand, margins, industry research, emerging promotional product categories, and opportunities for printers looking to generate additional revenue.
Joshua Carruth, EVP, Expositions at PRINTING United Alliance, closes out the Power Hour with a look at convergence across print, apparel, promo, packaging, wide format, and other segments, and why the connections made at PRINTING United Expo can create new opportunities for attendees.
Guests and Resources
PRINTING United Expo
https://www.printingunited.com/
Ashley Roberts, Content Director, Printing Impressions
LinkedIn: https://www.linkedin.com/in/ashley-roberts-a9148465/
Printing Impressions: https://www.piworld.com/
Cassie Green, Content Director, Apparelist
LinkedIn: https://www.linkedin.com/in/cassiegreen/
Apparelist: https://www.apparelist.com/
Andy Cohen, Senior Vice President of Events, Media and Marketing Services, Advertising Specialty Institute
LinkedIn: https://www.linkedin.com/in/andy-cohen-6b48a740/
Advertising Specialty Institute: https://asicentral.com/
Denise Gustavson, Vice President of Editorial & Content Strategy, PRINTING United Alliance
LinkedIn: https://www.linkedin.com/in/denisemgustavson
PRINTING United Alliance: https://www.printing.org/
Joshua Carruth, EVP, Expositions, PRINTING United Alliance
LinkedIn: https://www.linkedin.com/in/joshuacarruth
PRINTING United Alliance: https://www.printing.org/
Deborah Corn
LinkedIn: https://www.linkedin.com/in/deborahcorn/
Print Media Centr: https://printmediacentr.com/
Explore The Printerverse: https://linktr.ee/PrintMediaCentr
EXPO LONG AND PROSPER!
