Vickie Nauman expects the first AI music licenses, signed on market share, to start paying on actual usage when they come up for renewal in one to two years. The founder and CEO of CrossBorderWorks has spent 26 years licensing new music technology, and she lays out what rights holders need before that switch: an attribution system for AI output, artist opt-in, and a transparency clause in every AI license.
We cover Spotify's AI artist badges, whether a Drake hit and a Kansas City singer-songwriter carry the same value in a training set, Merlin's role for independent catalogs, GEMA's court win against Suno, why AI-generated music should flow through the same DDEX pipes as everything else, and why 3.5 billion gamers make games a catalog income line. Vickie also explains why the industry lost four years trying to stop digital from 1999 to 2004, and why rights holders are at the table this time.
Chapters 0:00 Cold open + intro 0:19 Human, machine, or a million shades of gray 6:49 Twenty-five years of new tech meeting old rights 11:53 The majors signed first. What about everyone else? 15:55 When the AI deals come due 20:45 Proving a song is human 25:09 Games as catalog income 29:28 Quickfire
Recoup designs and builds the systems behind conversations like this one: catalog data, royalty operations, and AI agents for labels, publishers, funds and management companies. recoupable.dev
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