Welcome to Bootstrapped Secrets — a new podcast and YouTube channel by Russell Brunson.
We bootstrapped ClickFunnels from $0 to over $1B in sales with no outside funding. Now we're building our next company, OverSkill, and this show documents it as it happens: what we're launching, what's working, what's failing, and which lessons from the last decade still apply (and which don't).
Bootstrapping, funded, or somewhere in between — tell me in the comments where you are and what you're building.
New episode every other week.
LISTEN ON THE GO
Spotify: https://open.spotify.com/show/00LEXOur6FQjMyd344PWcJ
Apple Podcasts: https://podcasts.apple.com/us/podcast/id1315130618
CHAPTERS
0:00 - Cold open
0:12 - Welcome to Bootstrapped Secrets
0:26 - Marketing In Your Car – how my first podcast started
1:24 - ClickFunnels, Marketing Secrets and the books
2:09 - The rebrands I hated
2:34 - Bootstrapping ClickFunnels from $0 to $1B
3:21 - Burned out – then a new company
4:07 - What this show is
5:03 - Who it's for
5:43 - Bootstrapped or funded – you're welcome here
6:18 - Documenting the second billion
6:34 - Subscribe
WHO IS RUSSELL BRUNSON?
Co-founder of ClickFunnels, which he and a handful of partners bootstrapped from zero to a billion dollars in sales without venture capital. Author of DotCom Secrets, Expert Secrets and Traffic Secrets. Now building OverSkill — and documenting every step here.
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