Clip: People have described it as a meatier taste, a gamier taste (ep 3)

"Ruminants that are raised on grasslands, because they are using more of their muscles, those muscles develop a deeper flavour, because they are consuming a wider variety of grasses. The flavour is also complex. The 'terrior' of their landscape you could say, is indeed translated into the flavour of that meat giving it a - people have described it as a meatier taste, a gamier taste, there is a depth and complexity of flavour, that is not considered very desirable quite frankly by the majority of Americans consumers at this point."