The Rise & Fall & Return of G3

G3 — aka, ‘Genuine Guide Gear’ — everyone who ventures into the backcountry knows them, but you’ve probably wondered what happened to them? Today, you'll get the full story — with all of its twists and turns — from the new head of G3, Cameron Shute.

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TOPICS & TIMES:

G3 origin story (3:05)

success can hide failure (16:11)

G3 2014 - 2020 (27:53)

G3's Second Lap (35:07)

New Ideas and Problem Solving (40:30)

First Haiku on Gear 30 (50:42)

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