S1E12: The Importance of Understanding Who Gains or Loses from a Deal On the episode host Shahid Shah explains that deals often fail late in the process due to a single unseen stakeholder exercising a veto, highlighting the need for vendors to map this consortium rather than relying solely on a single champion. The discussion details how to identify key decision-makers and potential objectors, emphasizing the importance of understanding who gains or loses from a deal.

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