Is there one right way to negotiate? Is one methodology superior to the other? For the last 30+ years, "Getting to Yes" was the book on negotiation. More recently, "Never Split the Difference" has become the book on negotiation.
The vast majority of people read the top-selling book(s) in a category and think they're fully educated. That's just impossible. In this episode of Negotiations Ninja, Andreas Winheller, a negotiation consultant and trainer, shares why no one way is the "best" way.
Outline of This Episode
[1:48] Learn more about Andreas Winheller
[2:28] The cultural differences at play
[4:32] The two main approaches to negotiation
[8:47] The economic-grounded negotiation approaches
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