An 11-year-old boy in Sweden sent Ryan Trahan a DM. He'd never been able to try Ryan's candy brand, Joyride, because it isn't sold there. His one birthday wish was to finally taste a pack.
Ryan got on a plane.
Tyler and Rebecca join me to talk about kindness as a marketing strategy, not as a nice-to-have, but as one of the most effective moves available to any business right now.
In this episode: - The founder who tracked down his single best customer and handed him his credit card - Why simple gestures, like calling a customer just to say thank you, create moments people never forget - The storytelling lesson hiding inside a viral "hopped on a train and built a business" video - The honest debate: is being kind for the sake of marketing manipulative, or does sharing it just spread more of it? - A billboard war between two ice cream and beer brands that turned into free advertising for both
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