When you first start writing, I think your goal should be clarity. Can a regular person understand what you are writing. It is more complex than it seems. If you can't write clearly, the purpose of your writing (being understood) has been stymied. One of the next goals I have when writing is making my writing easy to read. But this does not mean I am making my writing simple or childish. Maybe a better way to express this second goal is for me to say that you should try to make your writing pleasurable to read.
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