"Podcasting Is Hard" – Why Netflix Can't Compete With YouTube Podcasts

Netflix spent eight‑figure money locking up big audio brands like Bill Simmons, Pardon My Take and Barstool‑linked shows for an exclusive video podcast push, but a year in, insider reports say viewership is “low,” none of the series have cracked Nielsen’s weekly top‑10 and internal sentiment is that the bet has not moved engagement.