Steve Gordon joins us today to share his strategy for getting unstoppable referrals from podcasting
During our conversation, Steve shares:
Why start a podcast versus other influencer platforms
Why Steve stopped going to networking events
The three kinds of guests you could have on your podcast and why each one of them is important
The first step to design your podcast
The step-by-step process to get referrals from podcast guests.
How to make it easy for your guests to be prepared even if they have never had a podcast interview
How to go above and beyond to make a positive impression on your guests, who can become referral partners or clients
How to extend the conversation past the podcast interview so that you can find ways to collaborate in business
The follow-up process after the interview has been completed and when it's officially published
Your audience: how a podcast can allow you to develop a deeper relationship with them
About Steve:
Steve's words of inspiration are to be persistent. No matter what, be persistent!
Steve Gordon is the bestselling author of Unstoppable Referrals: 10x Referrals, Half the Effort, The Exponential Network Strategy, and The Follow-up Formula. He's the founder of The Unstoppable CEO and host of The Unstoppable CEO Podcast and the Advisor Inner Circle Podcast. He helps service entrepreneurs land their ideal clients.
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