My good friend Brad Jensen returns in a more casual conversation between two old friends catching up. We wanted to share this discussion with you, so we hope you come along for the ride.


Brad shares his thoughts on:


People commenting on "his account" as if he isn't even a real person

Never imagining the reach and impact of his content

Whether all of the engagement from social media is actually a positive experience and how he manages it

Being willing to admit when you missed the mark with content

A nuanced discussion about choosing sponsorship deals carefully

Can you eat fast food and maintain your weight—or even lose fat?

Practical tactics for navigating eating on the run

Getting clear on which treats are actually worth the calories

Why alcohol consumption is declining

Using non-judgmental language around drinking less

The challenge of responding to every message on social media while avoiding questionable tactics like appointment setters pretending to be you in your DMs

Thoughts on using AI to fake interactions with followers

And much more


Instagram: @thesoberbodybuilder


CHAPTERS


00:16 Reuniting With Brad

00:49 Conference Talk Stories

01:59 Fast Food and Weight Loss

03:10 Monetizing Content

06:30 Choosing Sponsors Wisely

08:02 Turning Down Bad Deals

10:38 Eating Out Strategy

15:11 Go-To Orders

16:25 Stop Wasting Calories

21:08 Food Pressure and Alcohol

24:32 Why Drinking Is Down

25:36 Cannabis Versus Alcohol

27:08 Aging and Hangovers

28:55 How Media Normalizes Drinking

29:42 The Sex and the City Myth

32:14 Why Content Tone Matters

36:02 The Steroid Story Lesson

40:26 Followers and Ego

43:10 DM Setters and Trust

45:04 AI DMs and Ethics

49:53 Why Human Coaching Still Wins

52:48 The Future of In-Person Coaching

54:02 Final Thanks and Wrap-Up


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