Is your content strategy built around your business goals, or just your content calendar?
Most B2B teams produce content consistently and put real effort into it. But when someone asks, “What’s this content doing for the business?” the answer isn’t always there.
That issue almost always starts in the same place: the strategy was never tied back to business goals in the first place.
In this episode, which is part two of our seven-part B2B content strategy series, host Amy Woods breaks down where a content strategy should start. She shares how to understand business goals from a content point of view, all the way to gathering the audience insight that makes it all click into place.
Find out:
Why understanding business goals is the only right starting point for a content strategy
What business goals look like in a content context (from brand awareness to employer brand)
How the buyer journey shapes what you create and why
Why B2B buying is more complex than most content strategies account for
Where to find real audience insight and what to do with it
09:45 The House Analogy: Matching Content to the Moment
10:59 Measurement and KPIs — Preview
11:43 Wrap Up and Next Episode
Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.
She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.
Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
Podden och tillhörande omslagsbild på den här sidan tillhör
Amy Woods. Innehållet i podden är skapat av Amy Woods och inte av,
eller tillsammans med, Poddtoppen.
